Sales and Marketing Silent War -Part I

By |2020-02-07T18:16:07+00:00February 7th, 2020|Cross-Functional Teams, Department Misalignment, Marketing, Sales Leadership, Sales Management|

Why is sales and marketing alignment such a difficult thing to accomplish? We all know that when these two critical departments work synergistically, the company sells more, better, faster at higher profits. According [...]