Writing B2B emails can be hard, but it doesn’t have to be. By using these five easy tips, you can write better B2B emails in less time than ever before.

Paying attention to how your messages is perceived is critical. More importantly, you will need to pay attention to your value proposition, quality of delivery, clients business drivers and how to disrupt the current status quo.

“The road to success and the road to failure are almost exactly the same.”— Colin R. Davis

1. Attention-Getting Headline

Your first job when writing compelling B2B emails is to get your prospect’s attention with your headline. To do this, you can use a number of psychological principles in your favor. The first is social proof. This involves telling your prospect that other people are already using your service, which encourages them to click through to your body copy. Secondly, include curiosity by posing an interesting question or odd fact. Thirdly, be specific. Call out your prospect by name right in the headline. This can be done with email marketing software.

“Don’t be afraid to give up the good to go for the great.”–John D. Rockefeller

2. Give, Give, then Take

A great trick to get a higher conversion rate from your B2B emails is to give, give, and then take. This means that you alternate your email sequences between giving value and asking for a sale. By building up trust and goodwill with your first few emails, your potential customer will be more likely to take your desired action.

Mention recent newsworthy event that matters to your clients. The higher the value the higher the responses and loyalty ratio.

 

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”— Conrad Hilton

3. Subtle Call-to-Action

Don’t just settle for normal calls to action such as “click here.” These are easy to spot, and sometimes they can scare your target away. Instead, subtly include a link to your website or product page in the middle of the sentence. Hyperlink a specific word and hide the URL so that they are curious to find out more. Eliminate any self-serving verbiage as your clients may feel you’re over-selling. Show passion and excellence on what you do, it will drive your message and client’s loyalty.

“Stop chasing the money and start chasing the passion.”— Tony Hsieh

4. Tell a Story

Stories sell. This is because it is easier to receive information when it is in the form of a story. You can build the value of your brand and persuade your prospects like magic when you weave a great story into your emails. Next time, instead of just telling your subscribers what you have to sell, tell them why they should care. Selling is story telling first, the purchase often occurs as a byproduct of context and emotions. Sales is all about making connections and meanings. Stories slow the process down to savor the value a little more.

Love only grows by sharing. You can only have more for yourself by giving it away to others.” ― Brian Tracy

5. Make it Shareable

Use the power of social media to your advantage. Make your emails so funny, value-packed, or controversial that your target market wants to share them with their friends, family, and colleagues. Soon, your business will become better known in your industry. This gets you more traffic and thus more revenue.

Don’t stress over B2B emails ever again. Supercharge your email marketing efforts by implementing the tips above in your business. When you do, you’ll be miles ahead of your competition.

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